AstraZeneca
Because patients can’t see the benefits of cholesterol-lowering medications, many aren’t taking them and may be at CV risk. This TV-led campaign features a real ex Special Forces officer, an expert in risk. He takes us below water to show how plaque builds up in arteries, unseen, like an underwater tunnel constricting with weed and debris, and urges a return to the doctor before it's too late.
Channels
30 and 15 sec TV Commercials
Clinic Posters & Brochures
Online Display, Facebook and Google Advertisements
Rural Press & Advertorial
Radio (pre-recorded and live reads)
DM to Healthcare Professionals
Sales Team Support
Awards
Best Sound for a TV Commercial, Australian Screen Sound Guild
Global Awards – finalist